I want to go into the importance of citations for local businesses as I have personally leveraged citations for all of my local clients and produced some really great results. Before reading this article, I’d advise reading up about Link Building and Citation Building as this article is written for readers that know exactly what these two things are…
What Is Link Building? – This article should help you understand more about link building, there’s a paragraph about citation building nearer the bottom.
I have a client that came to me explaining that they simply wanted to rank higher on Google. They hadn’t experienced any big drops, they hadn’t negatively been hit by any algorithm updates – they simply thought they could just do better.
Having suggested packages based on good locations in the UK to target, they wanted to stick to local SEO and rank in their area of Essex (Specifically Braintree). As they wanted to focus on their local area, they went ahead with my cheapest package. The Low Competition SEO Package, this is only £210 per month.
As with all my packages, I created a full SEO Strategy, covering on-site optimisation as well as off-site optimisation. The on-site optimisation included metadata optimisation, both of the title and description to improve CTR as well as new content based upon a content gap analysis conducted to my client’s competitors. The off-site optimisation involved a link building strategy including citation building.
As with most of my strategies I begin with the on-site optimisation. I trimmed down the site’s page’s weight, bettered the load times and rendering, as well as the metadata optimisation and content changes I mentioned earlier.
The average website page size is around 2mb, so this website was slightly over the average. The average load time is about 2-3 seconds, so this is pretty average!
After my optimisation, the site was loading faster than the average and about 1.3mb less page weight.
That’s right – the website shot up to just over 10% overall visibility. That’s 200% additional visibility from the 24th of April – July 31st (About 3 months) all for only £210 per month!
“We contacted Harry to assist with our search rankings. From the start he provided a professional, friendly, and transparent service that was really refreshing. He has no problem with having phone calls to clarify certain subjects, really useful when you don’t always have the time to email. Thanks for your great work so far Harry. Looking forward to seeing more excellent results!”
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