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Facebook is the largest Social Media Platform today. There are over 2.23 billion monthly active users, that’s a huge audience to appeal to! Facebook is literally too big to ignore and if you’re not currently marketing on it, then you should be. With the right marketing strategy, you can build a customer base that you can remarket to again and again for minimal cost. You can also advertise to new prospects through a variety of different but effective methods.
Facebook has been increasing the support for businesses granting access to more and more analytical data allowing more in-depth insights to optimise advertising for maximum results. Sometimes this can be quite complex and a lot to handle, this is where I can step in…
Instagram has a high level of engagement per follower (58 times higher than Facebook to be precise). This level of engagement is a marketing dream. Although the amount of users is much lower than Facebooks, this engagement levels the playing field.
Instagram marketing is more difficult than Facebook's, to build a large following will require plenty of posting and creativity. Once you've built that following a new channel of marketing has opened up for you.