PPC Ads Freelancer in Bournemouth, Dorset:
Pay Per Click Marketing
As a PPC Freelancer, I have a lot of experience specifically in Microsoft and Google Ads (Or Google Adwords). I manage a portfolio of tens of thousands of pounds per month for my clients and consistently implement changes that create steady growth.
Google Ads is normally the main tool used for PPC (Pay Per Click) Marketing. This resource is perfect for any business looking to target a specific audience. Google Ads (or Adwords) allow you to drive the right users on your website, at the right time, generating leads and potential conversions.
When working on PPC Campaigns I will look at the whole campaign from the account structure setup, through the campaign, ad groups, keywords all the way down to the landing page experience. I will make any necessary tweaks needed to optimise the PPC campaign’s performance and maximise the use of your budget.
Why do you need a PPC Freelancer?
The PPC manager and his Google Ads knowledge and expertise, are what make the difference between a good PPC campaign and a bad PPC campaign. Bad management of the campaign can lead to money being thrown down the drain. Paying for a ton of traffic that doesn’t pay you back. A good manager will find out what traffic won’t do that and target the right traffic for your PPC campaign. The Google Ads console has many features that allow you to change who you target.
In addition to having a great PPC and Google Ads Freelancer, a focussed landing page is also really helpful to create a successful advert. A landing page can reduce the cost of the advertisement, whilst turning over more conversions at the same time.
Landing Page Creation
Split Testing
Conversion Tracking Setup
PPC Campaign Optimisation
Competitor Analysis
Keyword Bid Optimisation
Landing Page Creation
I believe landing pages are so important. There is no point paying for users to visit your page when the page doesn’t convert those visitors. Additionally, landing pages can make the PPC Ads run more effectively, achieving a higher position and cheaper cost per click.
PPC Campaign Optimisation
When optimising a campaign there are numerous different bits of data that I would look at. All of the data I analyse revolves around what is converting, and what isn’t. This allows me to refocus the budget into the higher converting parts of the campaign and siphon it from the lower converting parts.
Split Testing
Split testing allows me to create different versions of the ad or landing page and understand which one converts the most through various analytic elements before the campaign starts (Or during the campaign). This will allow me to maximise the result of your PPC campaign.
Competitor Analysis
The competitor analysis allows me to understand who you are competing with and how to create outstanding campaigns and optimise them over time. Analysing competitors means uncovering their secrets, finding their strengths and weaknesses, and make them your strengths, to create an effective and optimal PPC campaign.
Conversion Tracking Setup
Conversion tracking allows you to keep track of my progress (as well as helps me to know which ads are performing the best). This will be setup and utilised in all of the campaigns that I manage. I set up almost all tracking that I work with in Google Tag Manager, allowing for additional tracking tweaks.
Keyword Bid Optimisation
Depending on your final goal the keyword bid changes, and it is up to a good PPC manager to understand which one to choose. This is a fundamental element for me to optimise the PPC campaign results and reach your goal effectively, based on your budget and scale.
What is PPC Marketing?
PPC Marketing, or Pay Per Click marketing, is a paid advertising model used to pay search engines to generate clicks on your website. Essentially, you are charged a fee for each person clicking on your ad. This model allows you to reach the right audience, at the right time, based on a budget set by the marketer. The most famous tool used for PPC campaigns is Google Ads, due to its incredibly large network, but there are many other tools to be used.
If you’d like to know more about PPC Marketing and Google ads, have a look at my article “What is a Google Ads Campaign?“
My Recent Freelance PPC Work
Sure Fire Branding Set-Up
Sure Fire Brand InceptionSure Fire is a new investment company that is starting their brand inception early to begin making a presence on the web. They wanted to begin with a simple Logo to get behind so they can start shaping their company around their desired tone...
How to Create a Fully Dynamic PPC Campaign
My Method for a fully dynamic PPC campaign I was approached by a client once that had the issue of having too many clients. A nice problem to have I guess! Their business structure was focussed on volume and therefore they charged a low management fee and had over 200...
I’m ready to go! Let’s get the ball rolling on your next project.
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