What is a Google Ads Campaign?

What is a Google Ads Campaign?

What is a Google Ads Campaign? Google Ads is one of the tools you can use for your Pay Per Click (PPC) campaign. When you refer to a freelancer as “Google Ads Freelancer” you, therefore, could mean “PPC freelancer” or “Paid Advertising...
What is SEO?

What is SEO?

What is SEO? Search Engine Optimisation (SEO) is all about optimising your website for search engines (Such as Google), but completely organically (not paying to rank highly). It requires a long-term strategy aiming to maximise your website visibility, through the...
Conclusion

Conclusion

As you can see there’s a lot to SEO. It’s worth nothing that you don’t need to conduct all of the practices listed in this article to rank 1st on Google. I’ve seen some website’s rank for low competition search phrases simply by changing the Meta Titles and keeping...
Technical SEO

Technical SEO

Technical SEO is where things can get slightly more complicated, to a degree, technical SEO should be done on all websites. You should optimise the website’s speed and performance to the best of its ability in an effort to make it rank highly. There are other parts of...
SEO

SEO

On Google Webmasters (or Search Console), there’s a tool called URL Parameters. This allows you to select whether you would like certain parameters to be ignored by Google bot when crawling the site. This prevents content duplications across different URLs . I believe...